Your website must be successful if you are to succeed with online marketing. How can you tell if your website is working? The key is website performance metrics.
Google Analytics and other tracking tools offer many metrics. It can be difficult to find out how your site is performing, or which metrics you should monitor.
This article will share 10 website success metrics to help you understand the website’s overall performance.
Top 10 Website Performance Metrics To Track
While your goals will determine the metrics you track, there are 10 website performance indicators that can provide a 360-degree review of your business’ performance, regardless of benchmarks.
1. Website Speed
Although website speed might be used to refer to load time, the insights into this metric are much deeper.
Attention spans are shorter so you will need to assess how your site performs in speed-related functions.
- Time to Render
- Time to Interact
2. Number Of Assets
“Assets” refers to the material that makes up your page. Think text content, audio, video, etc. Each of these elements takes time to load behind the scenes. You can slow down page load times by including more assets.
Many tools can be used to assess the page’s size and assets. To speed up your page load, you might consider hosting your assets on an external website.
3. Error Rate
This metric measures the proportion of requests your site receives for total requests. You know when you’re facing a serious problem if you notice a rise in these numbers. You can prevent problems from becoming serious by monitoring your error rate. Without paying attention to your error rate, you can run into problems that could cause your site to crash and require you to fix them immediately.
4. Bounce Rate
This metric measures the number of visitors who leave your site within a short time after they arrive. A high bounce rate can impact conversions and overall performance. It can also have an impact on SEO as it can indicate that your site isn’t delivering the promised results.
5. Unique Visitors
This refers to one browser that has visited your site within a specific time frame. It can be daily or weekly. This is a valuable metric that indicates growth.
Although there are some benefits to having repeat visitors, if your goal is brand growth, you need to see your unique visitors increase steadily.
6. Traffic Source
Tracking traffic sources allows you to determine the source of your traffic and not just volume. This is important because it will allow you to identify where your visitors come from, whether they are via social media, organic search, or referrals.
7. Conversion Rate
Marketing professionals often use the phrase “Convert, convert, convert” as a mantra. You can track your conversion rate to gain insight into the quality and effectiveness of your leads as well as your website’s overall effectiveness.
8. Top Pages Website
It is important to understand which pages are performing the best on your website. Keep an eye out for pages that convert well and those that don’t. You can then replicate the success of what is working on other pages of your website. You should track landing pages as well as exit pages when you are assessing which pages perform best.
9. Keyword Ranking
While keyword rankings are constantly changing, sudden and severe drops can be troubling. Keyword ranking is the most important SEO metric to monitor.
Why? These terms will allow you to double-check your SEO strategy and help you measure your progress.
10. Lead Generation
Lead generation is crucial to the growth of your company. You are also aware of how difficult lead generation can be.
Three key metrics to help you analyze your lead generation strategy are bounce rate, average session length, and click-through rates (CTR).